Xerox Web Marketing Case Study

Increasing Sales By 20% Through Lead Generation

Xerox needed a new strategy to capture B2B leads for their new printer technologies.
We created a new landing page, paid media, retargeting and email marketing campaigns.
The result: 43% conversion rate for nurtured leads

Request a quote

The Challenge

Xerox struggled to capture B2B leads for their new printer technologies, Xerox® ConnectKey® Technology, due to a:

Weak Conversion Funnel

Xerox’s website was a company site with very few critical touchpoints to influence customers’ decisions.

Poor Lead Capturing Strategy

Xerox didn’t send leads directly to the sales force tasked with redistributing to their resellers.

Mistargeted Digital Campaign

The Xerox website and digital marketing efforts didn’t support their digital strategy and were ultimately unsuccessful in securing leads.

Background image - people talking together

THE SOLUTION

We improved customer engagement & conversions through
digital campaigns & custom landing page design.
Some of our deliverables included:

Audience Reach

We built the Google Search and Display Ads campaign targeting category and branded keywords.
Retargeting

We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views.
Landing Page

We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.
Nurturing

We served custom content via email for users that downloaded the brochure but needed more time to make a decision.

Tell Us About Your Project

The Results

Digital Silk delivered end-to-end results for Xerox within 6 months.

We increased sales by

20%

for Xerox Versalink by generating and nurturing leads.
Conversion rate for nurtured leads hit

43%

with custom messaging and conversion optimization strategies.

Request a Quote For Your Project

Featured Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.

Designing A Local Legacy

CrawlSF’s new visual identity brings its “Experience Francisco Like a Local” promise to life.

From a bold logo to cohesive messaging and a user-friendly website, every brand element reflects the vibrant, immersive energy of San Francisco’s local event scene.

Launch Website Request A Quote

Repositioning For Scalable Growth

A strategic shift from KPI-S to OPTO marked more than a name change — it introduced a future-focused brand with a refined visual identity.

Conceptual mood boards, dynamic logo work and bold design direction transformed a traditional warehouse operations firm into a modern logistics innovator.

Launch Website Request A Quote

From Startup To Standout

Capixa’s new identity fuses energy with trust — a powerful mix for a lending brand built around small business empowerment.

With a memorable name, dynamic visuals, and messaging that balances clarity and support, the refreshed brand is designed to resonate with a wide entrepreneurial audience.

Launch Website Request A Quote

Realigning Identity With Brand Purpose

Efficiency and reliability take center stage in Frontier Auto Parts’ reimagined brand.

A cohesive design system spans touchpoints, from uniforms to vehicle wraps, ensuring every customer interaction reinforces the company’s core values and market positioning.

Launch Website Request A Quote