Web Marketing
HP Customer Loyalty Program Case Study
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HP was looking to implement a new global reward program to increase brand loyalty.
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We built a user-friendly website and an advanced retargeting campaign using data, analytics and email marketing.
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The result: 40,000 active reward members in 6 months.
The Challenge
HP faced several difficulties when implementing its rewards program globally, such as:
Complex Brand Architecture
HP has a large number of retail and online stores, which made this marketing initiative difficult to implement, monitor and measure ROI.
High Costs
Connecting HP’s brand with a sales force training program is costly and difficult to be implemented.
Extensive Digital Portfolio
HP has too many online shops and websites to connect with efficiently.
Lack Of Awareness
HP’s audience would be initially unaware of the reward program that offered points and bonuses for every purchase.
THE SOLUTION
We built a connected online program that provides instant
bonuses to customers. Some of our deliverables included:
bonuses to customers. Some of our deliverables included:
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A User-Friendly Website
We built a portal for customers to submit their purchase proof and product serial numbers in a custom interface.
This portal also allows them to see the points they have gathered and gaming key download after purchases are validated.
There is also an interface for the users that joined the program, but not purchased yet. -
Program Communication
We ensured that retailers and resellers can refer HP’s program in their own newsletters associated with HP products. -
Retargeting
We created a retargeting campaign that shows ads across the web to people who have previously visited the website, using metrics such as time-on-page and video views to suggest interest in HP printing or gaming products. -
Nurturing Communication
We set up automatic email messaging for information about enrolment, the level of points, required action, successful submissions and product validation.
The Results
After 6 months of collaboration with HP:
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We rose active program members to40Kgrowing the recipients of the
global rewards scheme -
We increased repeat customers to56%of total customers, showing
a boost in brand loyalty
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