Massimo Motor sells powersports vehicles through both a dealer network and direct-to-consumer channels, but their NetSuite SuiteCommerce site was outdated, inflexible and not built for the scale they were operating at.
We built a fully custom Shopify platform integrated with NetSuite via Celigo for real-time inventory, order and customer syncing, with separate checkout flows for B2C and B2B buyers and vehicle purchases routed through their legal partner EKHO.
The new site features mega menu navigation across seven product categories, a dealer locator with service center lookup, advanced product filtering and a visual identity that matches the rugged, high-performance nature of the brand.