The main goal that we had for Royal Business Bank’s redesign was to improve the organic visibility of the site and to better communicate its offers to its diverse, but modern customer base.
We also wanted to increase user engagement for both branded and non-branded keywords. To do this, we created product-oriented landing pages, created user-centric content and implemented SEO-driven UX adjustments.
In the first month after launch, the total organic traffic for the website increased by 49%, while non-branded organic traffic surged by over 355%.