AGS Devices Marketing Campaign
80% SEO Growth In 3 Weeks — Smarter Digital Marketing For AGS Devices
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AGS Devices set out to modernize lead generation, build online visibility and shift from offline sales to a scalable digital marketing solution.
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We launched a multi-channel campaign across SEO, LinkedIn Ads and content marketing to reach key B2B decision-makers and build brand trust.
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In just three weeks, we increased organic traffic by 80%, reduced LinkedIn CPL by 48% and expanded account reach by over 3800%.
The Challenge
AGS Devices had a strong industry reputation, but
little to no digital footprint. Key challenges included:
little to no digital footprint. Key challenges included:
Limited Digital Presence
AGS lacked a history of digital lead generation and ongoing marketing efforts.
Low Online Visibility
Although AGS had a strong reputation among existing clients, the company was virtually invisible to new prospects on key platforms like LinkedIn and Google.
No SEO Infrastructure
The company was not ranking for any strategic industry keywords, which resulted in missed opportunities for high-intent traffic.
Inactive Social Media Presence
AGS had minimal presence and engagement on social media platforms, particularly LinkedIn and Instagram.
Need For Cost-Effective Lead Generation
As a growing family business, AGS required a performance-driven approach to lead generation that would deliver results without excessive advertising costs.
THE SOLUTION
We launched a multi-channel campaign focused on building awareness,
authority and lead generation across three key areas.
authority and lead generation across three key areas.
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Paid LinkedIn Ads
We launched highly targeted LinkedIn campaigns focused on decision-makers in aerospace, industrial and healthcare manufacturing.
The ad creative emphasized AGS’s strengths, verified global inventory, responsive customer service and reliability.
• Targeting: Industry, job function, company size
• Messaging: Speed, trust, global sourcing reliability
• Goal: Drive qualified leads with low cost-per-lead -
Organic LinkedIn Growth
Built trust and visibility with consistent posts including product highlights, thought leadership and company culture.
• Focus: Increase engagement and support paid efforts
• Goal: Grow follower base and industry relevance -
SEO & Content Optimization
We improved search rankings by optimizing metadata, targeting strategic keywords and aligning on-page content with user intent.
• Focus: Industry-relevant keywords for components and categories AGS distributes like supply chain and procurement.
• Goal: Increase qualified organic traffic and improve keyword rankings -
Instagram Content Testing
Though not a priority channel, we began testing light-touch content strategies on Instagram to explore future opportunities.
• Approach: Product visuals and short-form videos that are non-intrusive but always show value and foster conversations.
• Goal: Assess reach and engagement potential
The Results
Between February 1–18 and March 1–18, 2025, AGS Devices saw rapid gains in visibility, lead volume and cost-efficiency across key channels.
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Lead volume rose by12.5%above target
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Cost-per-lead dropped by48%showing strong budget efficiency
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Follower growth up38%showing growing brand relevance
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Account reach jumped over3.8K%indicating strong audience engagement
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Unique users reach up340%over target
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Organic traffic increased by80%signaling stronger search visibility
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Top 1–3 rankings up13%boosting authority for key search terms
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Capixa’s customers remember where they found it and come back.
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Sharp from every angle, the brand now reflects a company that doesn’t cut corners.
Capixa’s Brand Earns The Benefit Of The Doubt
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Considered typography, a palette that balances warmth with professionalism and copy that leads with empathy gave the brand the kind of presence that earns trust before a single number is discussed.
Capixa doesn’t ask for the benefit of the doubt. The brand earns it.
KPI Solutions Leaves A Stronger Legacy As OPTO
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The new identity honored the company’s depth while giving it the visual and verbal language to compete in a market that had moved on from the old name.
OPTO carries KPI Solutions’ legacy forward — just under a name built for where the business is going.
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