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The Challenge

AGS Devices had a strong industry reputation, but little to no digital footprint. Key challenges included:

Limited Digital Presence

AGS lacked a history of digital lead generation and ongoing marketing efforts.

Low Online Visibility

Although AGS had a strong reputation among existing clients, the company was virtually invisible to new prospects on key platforms like LinkedIn and Google.

No SEO Infrastructure

The company was not ranking for any strategic industry keywords, which resulted in missed opportunities for high-intent traffic.

Inactive Social Media Presence

AGS had minimal presence and engagement on social media platforms, particularly LinkedIn and Instagram.

Need For Cost-Effective Lead Generation

As a growing family business, AGS required a performance-driven approach to lead generation that would deliver results without excessive advertising costs.

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THE SOLUTION

Digital Silk launched a multi-channel campaign focused on
building awareness, authority and lead generation across three key areas.
  • Paid LinkedIn Ads

    We launched highly targeted LinkedIn campaigns focused on decision-makers in aerospace, industrial and healthcare manufacturing. The ad creative emphasized AGS’s strengths — verified global inventory, responsive customer service and reliability.

    • Targeting: Industry, job function, company size
    • Messaging: Speed, trust, global sourcing reliability
    • Goal: Drive qualified leads with low cost-per-lead
  • Organic LinkedIn Growth

    Built trust and visibility with consistent posts including product highlights, thought leadership, and company culture.

    • Focus: Increase engagement and support paid efforts
    • Goal: Grow follower base and industry relevance
  • SEO & Content Optimization

    We improved search rankings by optimizing metadata, targeting strategic keywords and aligning on-page content with user intent.

    • Focus: Industry-relevant keywords for components and categories AGS distributes like supply chain and procurement.
    • Goal: Increase qualified organic traffic and improve keyword rankings
  • Instagram Content Testing

    Though not a priority channel, we began testing light-touch content strategies on Instagram to explore future opportunities.

    • Approach: Product visuals and short-form videos that are non-intrusive but always show value and foster conversations.
    • Goal: Assess reach and engagement potential
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The Results

Between February 1–18 and March 1–18, 2025, AGS Devices saw rapid gains in visibility, lead volume and cost-efficiency across key channels.
  • Lead volume rose by
    12.5%
    above target
  • Cost-per-lead dropped by
    48%
    showing strong budget efficiency.
  • Follower growth up
    38%
    showing growing brand relevance.
  • Account reach jumped over
    3.8K%
    indicating strong audience engagement.
  • Unique users reach up
    340%
    over target.
  • Organic traffic increased by
    80%
    signaling stronger search visibility.
  • Top 1–3 rankings up
    13%
    boosting authority for key search terms.
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