WEB DESIGN
doForms Website Redesign Case Study
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doForms needed a more user-friendly and SEO optimized website to attract more app users.
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We created a new website, paid media campaigns and an SEO strategy.
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The result: 22% increase in new traffic in 2 months.
doForms
The Challenge
The doForms website needed a better UX to increase conversions.
Cluttered UX
doForms’ product is an advanced, highly scalable mobile forms software solution. It allows customers to build custom forms in minutes.
However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.
Stifled Growth
doForms wanted to generate more leads, garner more brand visibility in the market and rank better for specific keywords in order to generate better organic traffic.
In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates and more.
THE SOLUTION
We created a new website, paid media campaign & SEO strategy in order to improve
the website’s aesthetics, organization and value. Some of our deliverables included:
the website’s aesthetics, organization and value. Some of our deliverables included:
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Website Audit
We conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. -
Website Strategy & SEO
After that we created a new sitemap, removed zombie pages and completed optimization tasks aimed at boosting SEO. -
Website Redesign
Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page and a blog (complete with new, fully optimized content). -
Multi-Channel Marketing
We coupled the new website with a retargeting campaign, organic social media schedule and social media ads to boost brand awareness and traffic.
The Results
In 2 months, we improved doForms’
SEO and website engagement.
SEO and website engagement.
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We increased
backlinks by53increasing doForms’ authority and trustworthiness -
We targeted
additional1.5Kto reach a wider audience -
We decreased
bounce rate by21%on the home page and by 18% on the free trial page
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1000+ Completed Projects
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