Onday Shoes sells a patented product: the original toe spacer shoe. Its barefoot shoes combine a zero-drop sole, wide toe box and a built-in insole to realign the toes.
We covered the complete buyer journey for their custom Shopify storefront, including brand storytelling, product categories, individual pages and checkout.
The site features a dedicated “Why ONDAY” page that walks visitors through the biomechanics behind the product, an interactive exploded product view highlighting key design features, a testimonials section, and a Resources Hub with editorial content.