Tec5 USA Website Redesign
230% Increase in Traffic Through Optimization
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tec5USA aimed to boost organic traffic while providing their users with a streamlined user experience, through a web design that effectively showcased their extensive product range.
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We proposed a comprehensive solution that included website redesign with improved user flow, onsite optimization and performance tracking.
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tec5 USA substantially increased organic traffic and effectively displayed their wide product range, overcoming the challenge of online visibility and user engagement.
The Challenge
Tech5 USA faced several challenges with their outdated website, from poor product presentation to low brand visibility.
Poor Product Presentation
tec5 USA’s website did not properly showcase their extensive product range in a way that was valuable or engaging to website visitors, as it lacked proper categorization.
Low Organic Traffic
tec5USA needed to boost their organic traffic, as limited online visibility hindered the brand’s reach and recognition.
Unoptimized Website
The website was not keyword optimized, which impacted their search engine visibility and ranking potential.
Confusing Navigation
The website was not user-friendly, in terms of navigation, product presentation or user experience, which led to low time on page and high bounce rates.
THE SOLUTION
Digital Silk developed an enhanced, optimized website to better attract customers and showcase their solutions.
Some of our deliverables included:
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Simplified Website Structure
We revamped the website architecture to present the intricacies of in-process spectrometers in a more user-friendly and accessible manner. -
Improved Conversion Flows
We fine-tuned the user journey on the website, ensuring that potential clients found it effortless to understand and engage with our spectrometer solutions. -
On-site Optimization
We implemented strategic on-site enhancements to ensure our spectrometer offerings were presented optimally and intuitively for our audience. -
SEO Content Writing
We crafted SEO-rich content that delved into the nuances of in-process spectrometers, amplifying our online presence and attracting a more informed clientele.
The Results
For Tech5 USA, our solutions:
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Increased organic traffic by230%driven by the relevance and quality of content to the search queries
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Rose average session duration to3.11minindicating both engaging and relevant content
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Achieved top 10 ranking positions in3monthsmeaning content hit the 1st page on Google
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