ShadePro
Driving eCommerce Growth With UX Innovation
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ShadePro, a leading provider of RV awnings and outdoor accessories, needed a modern site to improve conversions and guide users to the right products.
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Digital Silk redesigned the platform with a streamlined UI, a custom sales configurator and a simplified path to purchase built for growth and performance.
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Just weeks after launch, daily revenue jumped +155.8%, conversion friction dropped and long-term performance remained strong.
The Challenge
ShadePro needed a modern eCommerce platform to support rising sales goals and simplify product discovery for its diverse RV-focused audience.
Disjointed Online Experience
The old site lacked structure and intuitive navigation, making it hard for users to browse confidently.
Low Conversion Efficiency
Customers often abandoned sessions due to friction in finding the right products.
Outdated Design & UX
The interface didn’t reflect ShadePro’s brand evolution or meet modern eCommerce expectations.
No Guided Product Selection
Without product-matching tools, potential sales were lost during decision-making.
THE SOLUTION
Digital Silk led a full redesign, blending UX strategy
with custom development to deliver a faster, smarter shopping experience.
with custom development to deliver a faster, smarter shopping experience.
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Strategic Site Planning
Created a data-driven sitemap and user flow to improve navigation and clarity. -
UX-Centered Web Design
Introduced a clean, responsive UI tailored to ShadePro’s core customer personas. -
Custom Sales Configurator
Built an interactive tool that recommends products based on user needs, reducing friction and guiding decisions. -
Full Development & Launch
Executed end-to-end development and quality assurance, launching the new site in February 2025.
The Results
Since launching in February 2025, the new ShadePro’s site has seen strong performance across revenue and UX metrics:
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Revenue surged post-launch155.8%increase on March 9, 2025, just weeks after the new site went live.
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Sustained growthcontinued after launch, signaling long-term performance improvements.
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Smarter user journeysthanks to a custom configurator guiding customers to the right products.
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Stronger brand perceptionwith a polished new design that boosted ShadePro’s credibility online.
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