Driving eCommerce Growth With UX Innovation
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ShadePro, a leading provider of RV awnings and outdoor accessories, needed a modern site to improve conversions and guide users to the right products.
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Digital Silk redesigned the platform with a streamlined UI, a custom sales configurator and a simplified path to purchase built for growth and performance.
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Just weeks after launch, daily revenue jumped +155.8%, conversion friction dropped and long-term performance remained strong.
The Challenge
Disjointed Online Experience
The old site lacked structure and intuitive navigation, making it hard for users to browse confidently.
Low Conversion Efficiency
Customers often abandoned sessions due to friction in finding the right products.
Outdated Design & UX
The interface didn’t reflect ShadePro’s brand evolution or meet modern eCommerce expectations.
No Guided Product Selection
Without product-matching tools, potential sales were lost during decision-making.
THE SOLUTION
with custom development to deliver a faster, smarter shopping experience.
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Strategic Site Planning
Created a data-driven sitemap and user flow to improve navigation and clarity. -
UX-Centered Web Design
Introduced a clean, responsive UI tailored to ShadePro’s core customer personas. -
Custom Sales Configurator
Built an interactive tool that recommends products based on user needs, reducing friction and guiding decisions. -
Full Development & Launch
Executed end-to-end development and quality assurance, launching the new site in February 2025.
The Results
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Revenue surged post-launch155.8%increase on March 9, 2025, just weeks after the new site went live.
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Sustained growthcontinued after launch, signaling long-term performance improvements.
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Smarter user journeysthanks to a custom configurator guiding customers to the right products.
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Stronger brand perceptionwith a polished new design that boosted ShadePro’s credibility online.
Featured Case Studies
Creating A Standout Brand Identity For A Fintech Startup
Capixa, a growing small business lender, needed a bold brand identity to support its expansion and reflect its disruptive positioning.
We developed a memorable name, sleek logo and clear visual language designed to evoke trust, simplicity and confidence.
The updated identity now reflects financial clarity and approachability, helping Capixa connect with a wider small business audience.
Designing A Unified Visual Identity For An Auto Supplier
The Frontier Auto Parts brand was reimagined to reinforce reliability and operational efficiency across all touchpoints.
Branded assets were crafted to improve recognition and maintain consistency throughout the customer journey.
Uniforms, vehicle wraps, signage and stationery were all aligned to express the new brand’s tone and values.
Updating A Beloved Local Brand For A Global Audience
CrawlSF sought a refreshed identity to fuel future growth while deepening its connection with San Francisco locals.
Visuals and messaging embrace the “Experience Francisco Like a Local” brand promise, supported by flexible logo variations and engaging assets.
The revitalized identity balances energy and familiarity, resonating with both tourists and long-time city residents.
Rebranding For Expansion In Warehouse Automationrts Platform
KPI Solutions transitioned to the name Opto, marking its shift toward scalable automation and modern warehouse innovation.
A bold new name, custom logomark and adaptive identity system set the tone for the brand’s next stage.
The refreshed brand improves industry perception and creates a flexible platform for marketing and digital growth.
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