A B2B eCommerce Redesign That Drove A 353% Conversion Boost
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ZipTie.com, a leading U.S. manufacturer and distributor of cable ties and security seals, relied heavily on eCommerce, but their legacy site created friction in product discovery and conversion.
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Digital Silk rebuilt the experience on Shopify Plus with a performance-first approach, optimizing the homepage, collections and product listings for fast navigation, mobile usability and express checkout.
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Within the first 30 days, ZipTie saw a 381% increase in sessions, 353% lift in conversion rate and over 50% drop in cart abandonment, positioning the brand for scalable B2B growth.
The Challenge
But their outdated website didn’t support conversions, especially on mobile.
High Drop-Offs In Browse Stage
87% of users left before ever reaching product pages, signaling issues with navigation, hierarchy and content clarity.
Low Engagement With Product Listings
Even among users who reached listings, only 20% added items to cart. Poor filtering, inconsistent layouts and low Stock Keeping Unit (SKU) visibility stalled decisions.
Mobile Experience Lagged
A growing number of mobile users struggled to browse or convert due to slow load times, hidden content and clunky interfaces.
THE SOLUTION
support B2B buyer behavior and shorten the path to purchase.
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Shopify Plus Rebuild With UX At The Core
We restructured the homepage with clear messaging and visual hierarchy, then revamped product listing pages with intuitive filters, a standardized grid and over-the-fold visibility of 20+ SKUs. -
Conversion-First PDPs & Cart Flows
Listings now feature quantity selectors, express checkout and enhanced metadata, helping time-pressed buyers act faster. -
Mobile Performance Optimization
We prioritized tap targets, simplified interfaces and loading speeds to support the 611% increase in mobile sessions post-launch. -
Smarter Content & Category Mapping
Category blocks, blog integration and scalable SEO structure helped draw traffic to high-value pages like standard cable ties and use-case content.
The Results
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Increase in total sessions by381%Including a 611% surge in mobile traffic.
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Increase in conversion rate by353%Now converting at 3.61%.
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Decrease in cart abandonment rate by50%Driven by a 519% increase in Add to Cart events.
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Browse-stage abandonment dropped from 87% to68%Reflecting more intuitive navigation.
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Returning customer rate up by37%Now at 41.9%, showing stronger loyalty and brand connection post-launch.
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Increase in collection page traffic by572%With standard ties and supporting blog content leading engagement across categories.
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