National Aviation: A Shopify Redesign For Aviation Buyers
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National Aviation, operating under Seattle Aviation Solutions, needed a Shopify store that matched the way aviation buyers shop, i.e., fast, part-number-driven and with no tolerance for friction.
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Digital Silk delivered a mobile-first Shopify redesign that improved product discovery, streamlined conversion pathways and modernized the experience without disrupting the custom inventory and API logic the store depended on.
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Sessions grew by +434.36%, active users by +461.53% and engaged sessions by +417.43%.
The Challenge
A Complex Inventory Presentation
The store pulled stock from multiple sources, including internal inventory and external sourcing, but the way that information was displayed created confusion rather than confidence. Fixing it meant working around existing API logic without breaking it.
A Gap Between Traffic & Conversions
Paid campaigns were bringing people in. The store was not converting them. The drop-off pointed to UX, speed and flow issues that needed to be addressed at the structural level.
Two Different Shopping Behaviors To Support
Some buyers search by part number. Others browse by category or brand. The site needed to handle both cleanly rather than forcing one type of buyer to work around a structure built for the other.
Mobile As A Priority
The team was clear that mobile traffic was significant and growing. The experience on smaller screens needed to be as polished and fast as desktop.
Trust & Support Accessibility
Technical products raise technical questions. Buyers needed fast, visible access to support and the site was not making that easy enough.
THE SOLUTION
Every decision was made around how aviation buyers truly use a store like this.
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UX & Navigation Rebuild
We restructured the navigation to support high-intent, part-driven searches while still allowing browse-based discovery for less-experienced buyers. We reinforced Shop by Brand and product category pathways to match how aviation buyers move through a store. -
Mobile-First Shopify Redesign
We rebuilt the entire experience with mobile as the starting point and made it responsive, fast and consistent across devices. -
Conversion Pathways & Speed To Purchase
We reduced the steps between homepage and cart, prioritizing quick access to frequently purchased items and making the path to purchase as short as possible. We strengthened trust signals and made support touchpoints prominent throughout. -
Integration-Safe Build
We planned the redesign around the store’s existing Shopify apps and custom API and inventory logic. We didn’t touch the elements that were working and we improved what was visible without disrupting what was running underneath.
The Results
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Increase in sessions by434.36%
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Increase in active users by461.53%
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Increase in engaged sessions by417.43%
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