OrthoEast Web Design Case Study
Increasing Organic Traffic By 138% With A New Website
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OrthoEast is a collaborative brand formed by the merger of three orthopedic medical groups.
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They needed help with consolidating merged groups into a unified, effective online platform.
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The result: A significant growth in online engagement, with a 150.1% increase in users and a 138.1% boost in organic clicks.
OrthoEast
The Challenge
OrthoEast, emerging from the merger of three orthopedic groups in New Jersey, sought
to establish a strong online presence with a unified, lead-generating website.
to establish a strong online presence with a unified, lead-generating website.
Post-Merger Brand Transformation
OrthoEast was formed in New Jersey through the merger of three distinct orthopedic medical groups, uniting to create a new brand of orthopedic specialists.
Lack Of Online Presence
They needed a website that integrated the content and services from all three groups into one lead generating website.
Untapped Organic Traffic Potential
There was a great opportunity to drive organic traffic to the various Treatment pages with optimized, long-form content.
THE SOLUTION
We implemented a three-step approach: analyzing existing websites for content reuse, developing
a robust content and SEO strategy and creating an integrated, user-friendly website.
a robust content and SEO strategy and creating an integrated, user-friendly website.
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Initial Analysis Of Existing Websites
We conducted a thorough analysis of all three pre-merger websites to identify and assess the quality, relevance and compatibility of existing content.
We evaluated each website’s structure, content type and user engagement metrics to determine what could be done to maintain continuity and enrich the new unified online presence with exiting assets. -
Content & SEO Strategy
Our content and SEO specialists to crafted a targeted content strategy designed to optimize OrthoEast’s Treatment pages for top rankings on Google.
With careful keyword selection, on-page optimization and high-quality content, we aimed to improve search engine visibility and provide valuable and engaging information to users. -
Integrated, Lead-Generating Website
We focused on designing and developing an integrated and lead-generating website tailored to OrthoEast’s existing and potential patients.
We emphasized intuitive navigation and optimized the site for lead generation with clear product presentations and strategic calls-to-action placed along an efficient user journey.
This way, visitors access the information they need while the website works to turn visitors into patients.
The Results
After 2 months, OrthoEast’s website was gaining online traction and producing valuable user experiences.
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We increased
total users by150%A significant achievement indicating improved market appeal -
We boosted
organic clicks by138%generated through unpaid search engine results -
We improved
engagement rate by14.4%increasing actions like clicks, likes, shares and comments -
We grew average session duration by105%suggesting users find the content compelling, relevant and engaging
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