Increasing Organic Traffic By 138% With A New Website
-
OrthoEast is a collaborative brand formed by the merger of three orthopedic medical groups.
-
They needed help with consolidating merged groups into a unified, effective online platform.
-
The result: A significant growth in online engagement, with a 150.1% increase in users and a 138.1% boost in organic clicks.
The Challenge
Post-Merger Brand Transformation
OrthoEast was formed in New Jersey through the merger of three distinct orthopedic medical groups, uniting to create a new brand of orthopedic specialists.
Lack Of Online Presence
They needed a website that integrated the content and services from all three groups into one lead generating website.
Untapped Organic Traffic Potential
There was a great opportunity to drive organic traffic to the various Treatment pages with optimized, long-form content.
THE SOLUTION
-
Initial Analysis Of Existing Websites
We conducted a thorough analysis of all three pre-merger websites to identify and assess the quality, relevance and compatibility of existing content.
We evaluated each website’s structure, content type, and user engagement metrics to determine what could be done to maintain continuity and enrich the new unified online presence with exiting assets. -
Content & SEO Strategy
Our content and SEO specialists to crafted a targeted content strategy designed to optimize OrthoEast’s Treatment pages for top rankings on Google.
With careful keyword selection, on-page optimization and high-quality content, we aimed to improve search engine visibility and provide valuable and engaging information to users. -
Integrated, Lead-Generating Website
We focused on designing and developing an integrated and lead-generating website tailored to OrthoEast’s existing and potential patients.
We emphasized intuitive navigation and optimized the site for lead generation with clear product presentations and strategic calls-to-action placed along an efficient user journey. This way, visitors access the information they need while the website works to turn visitors into patients.
The Results
-
We increased
total users by150%A significant achievement indicating improved market appeal. -
We boosted
organic clicks by138%generated through unpaid search engine results. -
We improved
engagement rate by14.4%increasing actions like clicks, likes, shares and comments.
1000+ Completed Projects
optimized for traffic, engagement and conversion.
Custom Website Design For Food & Beverage
We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.
The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.
A University Gets A Custom Website Design
Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.
We created an engaging, easy-to-use education website through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.
Custom Web Design For High-Tech eCommerce
By designing a unique look for a high-end electronics eCommerce store, we helped Bang & Olufsen become a leader in the tech sector.
Our digital solutions zeroed in on both UX and UI elements to get more people to notice your brand and get them to interact with it. They did this by having a one-of-a-kind design and a simple sales funnel.
A New Look For The eSports Platform
We created a custom eCommerce platform for G2 eSports to help the firm stay on top of the eSports market by using its community-based identity.
Our design and development team made it easier to shop and set up the community design in a way that would boost conversions and brand authority.
Insights Delivered To Your Inbox
"*" indicates required fields
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields