ABC Senior Services Website Redesign & SEO

Increasing Engagement & Visibility Through Modernization & SEO Strategy

ABC Senior Services looked to organize and improve its website content with a responsive, updated design that also boosts visibility and domain rating.
We reorganized the website content with a modern design and simplified navigation while driving traffic through backlinking and keyword ranking strategies.
A 118.23% surge in user sessions, 13.55% longer average time on page and a 9.8% drop in bounce rate, along with nearly 1 million Google impressions and 2.5k referring domains.

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ABC Senior Services

The Challenge

Always Best Care Senior Services faced several website challenges:

Disorganized Content And Design

The website’s content was disorganized and its design elements were overwhelming, making it difficult for users to find the information they needed.

Outdated Design

The web design was outdated and lacked mobile responsiveness. It did not reflect the modern, professional image that Always Best Care wanted to convey.

Limited Domain Rating And Backlinks

The website’s Google domain rating was at 53 and it had limited referred backlinks, reflecting the need for enhanced online authority and trustworthiness.

Low Visibility

The website needed to improve its visibility by ranking higher for targeted keywords and reach potential clients in the senior and in-home care space.

THE SOLUTION

Digital Silk improved ABC Senior Service’s online experience with
custom web design services, SEO and content solutions:

Content And Design Restructuring

We restructured the content and streamlined the design across the website to provide a clear, organized, easy to navigate and valuable user experience.
Modern Design

We updated the website to deliver a modern, professional website experience that better represented Always Best Care’s image across devices.
Domain Rating And Backlink Enhancement

We executed targeted SEO activities, including increasing the number of referring domains to 249, to improve the website’s Google domain rating and enhance its online authority and trustworthiness.
Visibility Boost

Our strategy involved comprehensive SEO and content optimization, including on-page and off-page tactics, to reach the top 10 positions on SERPs and expand to a broader audience.

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The Results

For ABC Senior Services, we:

Increased sessions by

118%

highlighting the website’s newfound traffic.
Extended time on page by

13%

as visitors were more engaged with the content and design.
Raised Google impressions to nearly

1mln

showing greater search engine visibility.
Boosted new referring domains by

249

which helped raise domain rating and credibility.

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