Website Redesign Drives Nearly 50% Increase In User Engagement And Active Users
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Devensoft is a leader in M&A software solutions. The company wanted to boost lead generation, redesign their website and improve user experience (UX).
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Digital Silk redesigned Devensoft’s website in a way that enhances brand visibility, improves user engagement and facilitates navigation for their customers.
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After the redesign, Devensoft’s user engagement rates grew significantly, including the number of active users and improved session metrics.
The Challenge
Lead Generation Focus
Devensoft’s main goal was to attract more qualified leads. The old website was failing at converting visitors into potential clients.
Outdated UI/UX
The previous website did not meet the needs of Devensoft’s target demographic. Navigation and accessibility — key functionalities of a website — were outdated and required improvement to ensure seamless user experience.
Unclear Messaging
Devensoft needed a platform that highlighted the power and the capabilities of their software and effectively showcased its unique benefits to users.
THE SOLUTION
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Enhanced UI/UX Design
The new design of Devensoft’s website features a clean interface that facilitates navigation, making it easier for users to explore Devensoft’s services. This improvement ensures a user-friendly experience for M&A professionals. -
Optimized Lead Generation Strategies
We implemented clear conversion funnels and strategically placed calls-to-action buttons throughout the site, which helps convert visitors into qualified leads and facilitates Devensoft’s growth. -
Improved Engagement Features
User experience improvements result in longer on-site sessions and increased user engagement across the website.
The Results
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Increased
the number of active users by45,9%reaching 6,200 active users, indicating increased interest and visibility among the target audience. -
Improved
engaged sessions by46,65%reaching 4,024 engaged sessions, reflecting enhanced usability and user satisfaction. -
Increased
engagement rates by1,88%reaching 48.87%, showing users spent more time exploring Devensoft’s services and their website.
1000+ Completed Projects
optimized for traffic, engagement and conversion.
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