Barton G Redesign & Marketing Case Study
Boosting Web Visitors 200%+ Through Design & Marketing
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Barton G, an extravagant restaurants and events brand in Miami and L.A., needed a digital presence and marketing strategy that matches the style of its Instagrammable dishes and intoxicating atmosphere.
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We provided a complete website redesign, conversion funnel optimization and multi-channel marketing solutions to deliver Barton G’s one-of-a-kind brand online.
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The result: Within six months, Barton G’s website traffic increased 207% and engagement jumped 334%.
Barton G
Diverse Service Portfolio
Barton G’s previous website couldn’t showcase all services or effectively reach its diverse target audiences including restaurant visitors, clients seeking luxurious event organization of their corporate events, weddings, brand activations, catering services and more.
Highly Saturated Market
Their locations in the heart of Miami and L.A. made it difficult for Barton G to stay top-of-mind, as new restaurants and event companies constantly enter the market.
Disjointed Digital & In-Person Experiences
The previous website failed to resemble the excitement of Barton G’s in-person experience. It also underperformed in terms of driving traffic and reservations.
Lack Of Previous Marketing
The business had never invested in marketing activities as it relied heavily on the famous owner and Instagrammable dishes. This started to take a toll as emerging restaurant competitors implemented aggressive PPC bidding campaigns.
THE SOLUTION
We delivered a custom website redesign and data-driven
marketing strategy to overhaul Barton G’s online presence.
marketing strategy to overhaul Barton G’s online presence.
Some of our deliverables included:
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Website Funnel Refinement
Our award-winning designers revamped Barton G’s website to match and showcase the brand’s in-house atmosphere and iconic dishes.
We also optimized the website funnel to enhance user experience, drive reservations and reduce drop-offs, ensuring that visitors smoothly transition from service discovery to reservation.
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Tailored Marketing Strategies
We developed bespoke marketing campaigns for each of Barton G’s services, emphasizing their unique features and benefits within a tailored channels mix of email marketing, organic social media, PPC and paid social. -
Setup Of All Digital Tools & Channels
Our team established Barton G’s Google Ads profile, helped them create a new YouTube account, set up the entire tracking for the website and launched campaigns to drive conversions. -
Retrieval Of Locked META Profiles
We revived Barton G’s “lost” social media accounts to set up social, Google and Meta ads that drive conversions.
Additionally, our social media team is creating heavily animated videos to drive organic engagements and brand awareness. -
Data-Driven Insights
We implemented continuous monitoring and analytics tracking to refine the group’s marketing strategies, ensuring maximum reach, engagement and conversions.
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