courtney-bozigian

Courtney Bozigian

Head of Brand Development
Courtney brings over 15 years of B2B and B2C experience managing global brand strategy, new product development and retail management teams at Fortune 500 companies. She is an expert at using brand storytelling to connect with consumers on a deeper level. She also teaches university level marketing courses in marketing research, consumer behavior and business communications.

Courtney Bozigian Latest Posts

Brand Archetypes 101: How To Choose One + Top Examples

Brand Archetypes 101: How To Choose One + Top Examples

What Is A Brand Ambassador & What Do They Do?

What Is A Brand Ambassador & What Do They Do?

The Art Of Brand Collaboration: How To Thrive Through A Strategic Partnership  

The Art Of Brand Collaboration: How To Thrive Through A Strategic Partnership  

Top Brand Recognition Strategies + Examples From Leading Brands 

Top Brand Recognition Strategies + Examples From Leading Brands 

How To Measure Brand Awareness: 7 Key Metrics & Strategies  

How To Measure Brand Awareness: 7 Key Metrics & Strategies  

What Is Brand Loyalty? A Customer Retention Guide 

What Is Brand Loyalty? A Customer Retention Guide 

Bad Branding: Real-World Mistakes To Avoid + Strategies For Success

Bad Branding: Real-World Mistakes To Avoid + Strategies For Success