Steel City Glass
Steel City Glass: A Modern Website For A Family Legacy
-
Steel City Glass, a family-owned contracting company with decades of craftsmanship, needed a modern digital presence that matched their reputation and could capture leads beyond word-of-mouth referrals.
-
We delivered a custom WordPress website with refreshed branding, streamlined user journeys and lead-driving tools like a glass calculator and quote system.
-
Within six months of launch, the site recorded an 820% jump in views, a 933% rise in engaged sessions and a 45% increase in average engagement time from organic search.
Steel City Glass
The Challenge
Steel City Glass had a strong reputation built on decades of craftsmanship,
but their online presence didn’t reflect their credibility or support growth.
but their online presence didn’t reflect their credibility or support growth.
Outdated Website
The old Elementor site lacked scalability, modern design and user-friendly functionality, limiting digital impact.
Limited Lead Capture
Reliance on referrals left revenue on the table. Forms were generic and there was no guided path to request a quote.
Split Audiences, Blurry Story
Homeowners and commercial buyers needed different proof and language. The site didn’t clearly show expertise or credibility for either B2C or B2B.
No Interactive Tools
Prospects couldn’t self-serve. There was no glass calculator, configurator or instant quote to speed decisions and cut back-and-forth.
Search Visibility Gap
Local competitors like ABC Glass & Mirror and Dulles Glass outranked them for high-intent terms, limiting discovery and reach.
THE SOLUTION
The new website was designed as a modern, custom high-performing platform
that reflects Steel City Glass’s craftsmanship and positions them as a regional leader.
that reflects Steel City Glass’s craftsmanship and positions them as a regional leader.
-
Brand Refresh
Legacy elements like Steel City Glass’ logo and messaging were refined to preserve family heritage while presenting a polished, modern identity. -
Modern Design & Storytelling
A sleek, visually engaging design highlights residential and commercial expertise. Compelling visuals and clear narratives position the company alongside leading competitors. -
Lead Generation Tools
Custom-built features, including a glass calculator and interactive quote system, empower users to configure options, estimate costs and request services in just a few clicks. -
Content Architecture
A streamlined sitemap with dynamic subpages was developed to scale with future offerings. Pages were tailored to both homeowners and commercial clients for maximum relevance. -
SEO Foundation
The site was built with an SEO-first structure, targeting high-value keywords around shower doors, glass installations and commercial services to improve local search performance. -
Scalable Platform
The WordPress build features a flexible backend, allowing the Steel City Glass team to control updates and manage content.
The Results
The redesigned site launched on March 3, 2025 and quickly became a powerful driver of growth:
-
Website views increased by820.72%driven by stronger SEO visibility and modern design
-
Engaged sessions increased by933.33%as improved navigation and content kept users exploring longer
-
Average engagement time grew by45.64%with interactive tools and tailored content encouraging deeper sessions
Our Custom Web Design Portfolio
1000+ Completed Projects
Explore our case studies & see how we grow brands online.
A Digital Experience For A Global Food Brand
Ventura Foods needed a corporate website that felt as dynamic as the company itself.
The redesigned platform balances functionality with creativity, blending a video-driven hero section, engaging micro-animations, a custom cursor and chatbot support.
Together, these elements create a more human connection while guiding users seamlessly through the site.
The result is a digital experience that reflects Ventura Foods’ global presence and innovation in the food industry.
Bringing Education Online With Clarity & Impact
Northwestern Medill required a responsive platform that could unify digital strategy, messaging, site architecture and development in one cohesive experience.
The redesigned website captures the school’s academic prestige through a balance of storytelling and usability.
Micro-animations and carefully mapped user flows highlight Medill’s programs while ensuring intuitive navigation.
The final experience is engaging, easy to use and designed to improve satisfaction for both students and faculty.
Elevating Luxury Audio In eCommerce
Bang & Olufsen sought a digital storefront that could embody the sophistication of its high-end electronics brand.
The custom design highlights product elegance while supporting a streamlined path to purchase.
A unique visual identity paired with a refined sales funnel enhances brand presence, while thoughtful UX and UI improvements drive customer engagement.
The site positions Bang & Olufsen as both a design icon and an innovator in the luxury tech space.
Designing a Platform For Fans & Players Alike
G2 Esports needed a platform that could reflect its community-first culture while reinforcing its standing as a global leader in competitive gaming.
The new site combines eCommerce functionality with fan engagement, offering a streamlined shopping journey alongside community-driven design features.
Every interaction supports the dual goals of growing conversions and strengthening brand authority, creating a space where fans and players feel equally represented.
Get The Latest Web Design
Insights Delivered To Your Inbox
Insights Delivered To Your Inbox
"*" indicates required fields
Take The Smart Road To
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields