Productside Website Redesign Case Study
Selling 160+ Courses In 3 Months
-
Productside, a product management training and consulting provider, needed a new website to strengthen its brand image and attract more students to its product management courses.
-
We redesigned the website to simplify the user sign-up flow and streamline course selection to sell more courses.
-
The result: Over 160 courses sold in three months.
Productside
The Challenge
Productside had great customer retention and course ratings
but needed to boost sales to new customers.
but needed to boost sales to new customers.
Customer Acquisition
Productside was struggling to capture a competitive market share of the product management niche.
Thought Leadership
As a learning platform, Productside was looking to build trust and authority within its community through thought leadership.
Driving Conversions
The group’s top-tier courses represented similar prices to more established institutions, meaning they received fewer conversions than cheaper competitors.
THE SOLUTION
We developed a custom strategy for the online course niche to help
Productside differentiate and uplift their course listings.
Productside differentiate and uplift their course listings.
Some of our deliverables included:
-
UX Redesign
Our team identified and removed points of friction in the customer journey, from the first click to signing up for a course. -
Funnel Audit
We analyzed and reconstructed the conversion path on every channel that drives leads to website conversions. -
Strategic Brand Positioning
Taking the rebrand to market and intentionally positioning it where it can provide most value was a strategic decision we made early on. -
Competitive Brand Identity
Our branding team created a new look that helps establish Productside as a leader in product management learning.
The Results
We delivered an impact on revenue in less
than three months. Our results included:
than three months. Our results included:
-
Courses sold of160+
from the new website
-
1st time website
visitors of100Kin three months -
An immediate18%traffic jump on launch day
CrawlSF’s New Brand Same Streets
CrawlSF’s events are built on what makes San Francisco genuinely worth exploring, the brand update set out to do the same.
New typography, a restructured website and messaging rooted in local knowledge helped the brand connect with both newcomers to the city and people who’ve lived there for years.
The identity refresh gave CrawlSF a foundation to grow without losing the neighborhood authenticity that sets it apart.
KPI Solutions Steps Into OPTO
The shift from KPI Solutions to OPTO wasn’t cosmetic, it was a market signal.
A new name, a structured visual identity and a design system flexible enough for enterprise deployment gave the brand the reach and clarity to match its expanded vision for supply chain innovation.
What began as a rename became the foundation for a repositioned, future-ready business.
Capixa’s Identity Built For Range
Small business owners come from everywhere: different industries, different cities, different stages of growth.
Capixa built its brand to speak to all of them.
A flexible visual identity, a clear and consistent tone and a name with genuine market recall gave the startup a presence that didn’t alienate any corner of its audience.
Capixa launched as a brand with room to grow in every direction.
Frontier Auto Parts Detail-First
A branded vehicle on the road. A uniformed technician at the door. A consistent environment in store. These moments add up, and for Frontier Auto Parts, they now add up to something worth noticing.
A refined identity system gave every customer interaction the same professional baseline.
The rebrand didn’t change what Frontier does. It made sure everyone could see it clearly.
Get The Latest Web Design
Insights Delivered To Your Inbox
Insights Delivered To Your Inbox
"*" indicates required fields
Take The Smart Road To
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields