Productside Website Redesign Case Study

Selling 160+ Courses In 3 Months

Productside, a product management training and consulting provider, needed a new website to strengthen its brand image and attract more students to its product management courses.
Digital Silk redesigned the website to simplify user sign-up flow and streamline course selection to sell more courses.
The result: Over 160 courses sold in three months.

Request a quote Launch the website

The Challenge

Productside had great customer retention and course ratings but needed to boost sales to new customers.

Customer Acquisition

Productside was struggling to capture a competitive market share of the product management niche.

Thought Leadership

As a learning platform, Productside was looking to build trust and authority within its community through thought leadership.

Driving Conversions

The group’s top-tier courses represented similar prices to more established institutions, meaning they received fewer conversions than cheaper competitors.

THE SOLUTION

We developed a custom strategy for the online course niche to help Productside differentiate and uplift their course listings.

UX Redesign

Our team identified and removed points of friction in the customer journey, from the first click to signing up for a course.
Funnel Audit

Digital Silk analyzed and reconstructed the conversion path on every channel that drives leads to website conversions.
Strategic Brand Positioning

Taking the rebrand to market and intentionally positioning it where it can provide most value was a strategic decision we made early on.
Competitive Brand Identity

Our created a new look that helps establish Productside as a leader in product management learning.

Tell Us About Your Project

The Results

We delivered an impact on revenue in less than three months. Our results included:

Courses sold of

160+

from the new website.
1st time website
visitors of

100K

in three months.
An immediate

18%

traffic jump on launch day.

Request a Quote For Your Project

Our Custom Web Design Portfolio

1000+ Completed Projects

Custom B2C, B2B and eCommerce solutions
optimized for traffic, engagement and conversion.

Custom Website Design For Food & Beverage

We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.

The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.

Launch Website Request A Quote

A University Gets A Custom Website Design

Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

We created an engaging, easy-to-use education website through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

Launch Website Request A Quote

Custom Web Design For High-Tech eCommerce

By designing a unique look for a high-end electronics eCommerce store, we helped Bang & Olufsen become a leader in the tech sector.

Our digital solutions zeroed in on both UX and UI elements to get more people to notice your brand and get them to interact with it. They did this by having a one-of-a-kind design and a simple sales funnel.

Launch Website Request A Quote