Implementing An SEO Strategy That Beat Wikipedia
- Links Golf Club needed help with quickly growing their brand and organic traffic.
- We implemented a tailored SEO strategy that included high quality link building, content production and technical optimization.
- Number 1 ranking on Google, with direct contribution to membership sales and consistent revenue growth with organic search.
The Challenge
and getting a spot in organic Google search results among strong competitors.
Brand New Website & Domain
It typically takes 6-12 months to build the domain ranking and website strength for a new brand. Because Links Golf wanted to grow quickly, we had to come up with an outside-of-the-box SEO approach.
Frequently Searched Term As A Brand Name
Links Golf faced a unique challenge as their brand name coincided with a frequently searched golf term, making it difficult to stand out in online searches.
High Difficulty Keywords
Without a strong SEO strategy to support it, the business/website would hardly show up in Google search results, given how popular the name is as a search term with alternative search intent.
THE SOLUTION
-
Link Building Strategy
We created a strategy in which we identified websites (referring domains) with high domain rating and built 30 links per month. -
Content Writing
Our team conducted thorough research on keywords and frequently asked questions (long-tail keywords with high volume, low difficulty) and created highly optimized blog posts (6 per month) to quickly build authority and ranking. -
Technical On-Site Optimization
We continuously monitored metrics, conducted keyword research and optimized every element of the site for search. -
Performance Monitoring & Refinement
With continuous monitoring of key metrics complemented by monthly reviews, we consistently met or exceeded our objectives.
The Results
-
On Google,
Links Golf ranked#1beating Wikipedia as a symbol of SEO success. -
We increased
domain rating by38ptshowcasing higher online authority. -
We grew
backlinks by5Kimproving brand credibility.
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