WEB DESIGN
FieldEdge Website Redesign Case Study
-
FieldEdge, a leading provider of field management solutions. wanted to attract more leads online
-
We helped them rebrand and redesign their website to engage their diverse target market
-
The Result: 19% increase in traffic shortly after launch
FieldEdge
The Challenge
FieldEdge, a leading field service management system, needed to optimize their brand
positioning, messaging and digital presence to grow credibility among prospects
positioning, messaging and digital presence to grow credibility among prospects
Competitive Industry
With over 10 notable competitors in the industry, FieldEdge needed a design to help them stand out as the leading field service management software provider with over 40 years of innovative experience.
Diverse Audiences
A wide audience range meant we needed to accommodate the customer journey and the messaging for each group.
This included explaining the benefits for everyone on the customer’s team, from the field to the office, while covering all the industries that their clients work in, including HVAC, plumbing, electrical, locksmith and appliance repair.
Complex Product
Although complex, the product needed to be presented in a way that was easy to understand and navigate, which meant we needed to redo the website structure and improve the user flow to ensure a clear conversion funnel.
THE SOLUTION
We designed an engaging website with creative animations while considering all audiences
and built a conversion-based customer journey. Some of our deliverables included:
and built a conversion-based customer journey. Some of our deliverables included:
-
Brand Strategy
Our brand strategy leveraged FieldEdge’s 40-year history and company culture to establish credibility and position this award-winning company as a leader in their market. -
Website Strategy
We run a thorough competitive, industry and user analysis to plan the new website user journeys, messaging and the conversion funnel. -
Website Redesign
FieldEdge’s updated brand identity informed our creative web design decisions. Using light animation, a vibrant palette and human-centric visuals, we managed to humanize the brand, increasing its appeal. -
SEO
From design to code and header structure, FieldEdge’s new website is fully optimized for search engines so their prospects can discover them as the need for FieldEdge’s solutions arises.
The Results
Shortly after launch, we:
-
Increased overall traffic by19%gaining visibility with unpaid, organic search visitors
-
Boosted page speed score by41%with a new, light and creative web design
-
Reduced site loading time by50%without impacting the site’s engagement or value
CrawlSF Local Brand Refresh
CrawlSF started with a simple idea: help people experience San Francisco the way locals do, not like tourists rushing through a checklist. But the brand they had no longer reflected that spirit.
We stepped in to reshape how they showed up. Through a refreshed visual identity and a clearer messaging framework, we gave CrawlSF a more unified voice and presence across every touchpoint, from digital platforms to real-world interactions.
OPTO Rebrand for Market Differentiation
KPI Solutions set out to redefine its perception in a rapidly evolving logistics space. The goal was to move beyond traditional warehouse operations and signal a clear shift toward innovation and forward-thinking solutions.
We led a strategic renaming process, introducing OPTO as the new brand name.
This was paired with a clean, modern logo and a flexible visual system designed to scale across different use cases and future growth.
Capixa Brand Built for Small Business Lending Growth
Capixa entered the small business lending space with a clear challenge: build trust quickly in a crowded, highly competitive market where credibility makes all the difference.
We started from the ground up, developing a distinctive brand name, a clean logo and a simple yet confident visual system.
Every element was designed to feel direct and reliable, stripping away unnecessary complexity to better connect with entrepreneurs looking for clarity and support.
Frontier Auto Parts Brand Refresh for Recognition
Frontier Auto Parts set out to better reflect what the business has always stood for: efficiency, reliability and consistency in the automotive supply space.
The existing identity no longer fully captured that reputation or supported how the brand showed up in day-to-day operations.
We developed a refreshed logo and extended it into a consistent visual system applied across uniforms, service vehicles and printed materials.
Get The Latest Web Design
Insights Delivered To Your Inbox
Insights Delivered To Your Inbox
"*" indicates required fields
Take The Smart Road To
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields