A Website Redesign That Supports Brand Growth & Scalability
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Boston Materials, a deep-tech innovator in advanced composites, needed a new website to reflect its evolution from startup to industry leader.
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Digital Silk redesigned their site to clarify their value proposition, support SEO and lead gen, and resonate with engineers, executives and investors.
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Since the June 2024 launch, Boston Materials saw a 41.14% increase in users, a 31.16% boost in organic traffic and a 19.3% rise in engaged sessions.
Boston Materials
The Challenge
a venture-funded startup to a commercial innovato, clearly communicated their technical edge and positioned them to scale.
Communicating Technical Value Clearly
The old site didn’t effectively explain Z-axis Fiber™ technology to diverse audiences, from engineers to C-level buyers.
Weak Lead Generation & SEO
The website underperformed in attracting high-quality B2B leads and driving organic traffic. So they needed a lead-generating digital marketing solution.
Brand Maturity & Investor Appeal
The design and content failed to reflect their evolution from a startup to a commercial partner for global players like Microsoft and Nvidia.
Need For A Scalable Digital Partner
Boston Materials sought a long-term collaborator to support brand evolution, streamline complex content and future-proof the site’s structure.
THE SOLUTION
credibility, scalability and simplicity for a future-focused brand.
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Audience-Centric Content Strategy
We developed distinct user journeys for engineers, executives and investors, each with tailored access to technical specifications, product applications and company information to drive relevance and engagement. -
Modern, Scalable Web Design
Our team crafted a sleek, tech-forward design system that reflects Boston Materials’ innovation edge. The site includes CMS flexibility, HubSpot CRM integration and the infrastructure to support additional subpages and product expansion. -
Messaging For Innovation & Sustainability
We showcased Boston Materials’ commitment to reducing Scope 3 emissions and driving performance with reclaimed carbon fiber, balancing environmental storytelling with high-tech credibility. -
Dynamic, Accessible UX
Designed an intuitive experience that uses motion graphics and dynamic visuals to break down complex composite technology into approachable, digestible content, without overwhelming the user. -
SEO Foundation
We implemented a fully optimized page structure and implemented comprehensive SEO services to boost visibility for key B2B search terms and support ongoing organic growth.
1000+ Completed Projects
optimized for traffic, engagement and conversion.
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