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Allegiance Industries

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The Challenge

Allegiance Industries needed an updated web design and faced difficulty generating high-quality leads.

Outdated Website

Founded in 1988, Allegiance Industries had evolved into a diversified facility services provider, but their website did not reflect their current capabilities and modern approach.

Poor Lead Generation

Despite various marketing efforts, the website did not convert visitors into leads effectively. Allegiance Industries received irrelevant inquiries about residential cleaning, which they do not provide.

Inflexible Content Management

The old site did not allow the team to make updates or edits easily, hampering their ability to keep content fresh and relevant.

Marketing Inefficiencies

Attempts with Google Ads were largely ineffective, driving traffic that did not match their target market, primarily resulting in residential cleaning inquiries.

Need for Modern Design

Allegiance Industries wanted a modern website to enhance its sales effectiveness and attract new leads.

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THE SOLUTION

Digital Silk partnered with Quadrant Performance Materials to launch EnviroSeal
as a standalone, consumer-friendly brand supported by a scalable website built for clarity, credibility and lead generation.
  • Comprehensive Website Redesign

    Digital Silk overhauled the Allegiance Industries website, introducing a modern design that aligns with the company’s evolution and industry standards. The new design is visually appealing, user-friendly and easy to navigate.
  • Enhanced Lead Generation

    Digital Silk implemented strategic lead generation tools and clear conversion funnels to guide visitors through the process of understanding Allegiance’s services and converting them into potential leads.
  • Flexible Content Management

    The new website includes a robust content management system that allows easy updates, ensuring the site remains current and engaging.
  • Targeted Marketing Support

    Through integrating advanced analytics and targeted marketing strategies, we helped Allegiance avoid irrelevant traffic and attract the right audience.
  • Consistent Branding

    We ensured that the new website consistently reflects Allegiance Industries’ brand identity and their position as a leading facility services provider.
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The Results

After one month, Allegiance Industries saw:
  • Total users increase
    46.9%
    from effective lead generation.
  • Engaged sessions rise
    42.1%
    with a captivating UX and UI.
  • Bounce rates reduce
    4.2%
    as relevant leads convert.
  • Bounce rates reduce
    52.6%
    due to targeted marketing support.
Our Custom Web Design Portfolio

1000+ Completed Projects

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optimized for traffic, engagement and conversion.

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