Rebuilding A Unified Brand Experience For A 157% Organic Growth Surge
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H2 Compliance, part of the global Landbell Group, needed a website that clearly reflected its three core sectors: chemical, environmental and circular economy compliance, while reducing bounce rates and helping launch a new SaaS solution.
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Digital Silk redesigned the site on WordPress with a clean, modern look, organized content by sector, simplified the messaging, added an interactive compliance map and optimized everything for search and user experience.
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Just weeks after launch, organic traffic jumped |+157.68%|, engagement time increased |+9.87%| and views per session rose |+11.5%|.
The Challenge
clearly communicated their services, supported lead generation and reflected their role as a trusted player in regulatory consulting.
Lack Of Sector Clarity
The site didn’t clearly explain H2 Compliance’s three core sectors: chemical, environmental and circular economy, making it harder for users to understand their value.
Overly Technical Content
Heavy, jargon-filled language made it difficult for non-specialist audiences to engage, even when the services were relevant to them.
Generic Visuals
Stock photos and outdated design elements failed to capture the team’s credibility, mission or real-world impact.
High Bounce Rate
With bounce rates hovering near 80%, the site wasn’t doing enough to hold users’ attention or guide them to take action.
No Funnel For SaaS Launch
With a major SaaS rollout on the horizon, the site lacked the structure and messaging needed to drive product awareness and conversions.
THE SOLUTION
stakeholders across all service divisions, aligning business goals with user needs through strategy, design and development.
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Sector-Based Architecture
Created dedicated service pages for chemical, environmental and circular economy compliance, each with tailored messaging, visuals and CTAs. -
Refined Visual Identity
Built a sleek, modern interface using real team photography and software product visuals, following brand guidelines while elevating aesthetics. -
User-Centric Messaging
Rewrote dense regulatory content to make it more digestible, without losing technical credibility, making the offering more accessible to non-specialist visitors. -
SEO & Lead Optimization
Implemented SEO best practices and placed high-converting CTAs on strategic pages, particularly those tied to the upcoming SaaS launch. -
Custom WordPress Build
Developed a fully custom WordPress site to provide flexibility for internal teams to manage updates, with no compromise on speed or design quality. -
Interactive Compliance Map
Integrated a dynamic tool allowing users to instantly explore chemical regulations by country, enhancing engagement and positioning the brand as a resource hub. -
Humanized Brand Story
Revamped the About section with team photos and transparent, approachable copy, distinguishing H2 Compliance from competitors with cold, corporate tones.
The Results
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Organic traffic increased157,68%from improved SEO, faster page loads and clearer service structure.
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Engagement time per session grew9,87%as simplified messaging and layout kept users exploring longer.
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Views per session rose11,5%thanks to streamlined navigation and targeted CTAs.
1000+ Completed Projects
optimized for traffic, engagement and conversion.
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