Delivering 200k New Users In 6 Months
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Xceedance uses the latest tech to service insurance clients at record speeds, but their outdated website failed to communicate the brand’s market leader potential.
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Digital Silk redesigned the website to match Xceedance’s innovative approach and delivered a top funnel campaign landing page.
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The result: Over 70% increase in traffic in three months and 200,000 new users in six months.
The Challenge
Impactful Innovation
Xceedance needed help establishing themselves as a market innovator with fully automated processes that serve insurance clients faster and with zero legwork.
Brand Recognition
As a market leader with 20 years of experience, Xceedance needed to be recognizable, not only among clients, but also among potential new employees.
Lead Generation
Xceedance needed to attract relevant traffic and convert it into customers. They required the creation of high-conversion pages to convert different traffic sources.
Attracting Top Talent
The recruitment team at Xceedance needed support to gather quality job applications on an ongoing basis to grow their high-performing team.
THE SOLUTION
supported by strong and consistent branding.
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Lead Generation Campaign
We designed a high-conversion campaign landing page with complex scroll animations to capture leads via top-of-funnel branding strategies. -
Shift From Templates To Modules
We built the whole website using custom modules that Xceedance can mix and match to create new pages as their business grows with new solutions and capabilities. -
Salesforce Integration
We connected Xceedance’s website into their Salesforce CRM to get specific assistance to specific clients faster. -
Employer Branding
We designed a careers page advocating for Xceedance’s company culture and showcasing the open roles they’re currently hiring for.
The Results
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Increased traffic by51%through successful lead generation campaigns
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Boosted conversion rates to11%on landing pages with custom, flexible designs
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Delivered more than200kfirst-time visitors in six months
Featured Case Studies
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A responsive design with custom integrations and improved architecture simplified ordering and improved UX.
The new site boosted operational efficiency and laid the groundwork for future expansion.
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