Keona Health Website Redesign
Growing Organic Traffic
By 42% Through Strategic Optimization
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Keona Health faced messaging, navigation and conversion challenges with B2B leads.
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We optimized messaging, improved navigation and enhanced design for a better user experience.
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This approach led to a 42.50% improvement in organic search, resulting in enhanced discoverability and user engagement.
Keona Health
The Challenge
Messaging obstacles, navigation issues and conversion barriers prevented the brand from conveying
their unique value proposition, offering and engaging user experience and driving B2B leads.
their unique value proposition, offering and engaging user experience and driving B2B leads.
Messaging Obstacles
Keona Health’s unique value proposition was hindered by unclear messaging, making it challenging for website visitors to understand the benefits of the brand’s AI intelligent patient self-scheduling software.
Navigation Issues
The website posed navigation challenges, which resulted in low time on site and limited traffic, signifying a poor user experience.
Conversion Barriers
The cluttered copy and confusing navigation elements presented significant barriers to conversion, preventing the effective capture of B2B leads.
THE SOLUTION
We revamped messaging, navigation and web design to overcome
challenges and grow traffic. Some of our deliverables included:
challenges and grow traffic. Some of our deliverables included:
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Optimized Messaging for Clarity
To address the issues of unclear messaging and cluttered copy, we refined Keona Health’s value proposition and created compelling messaging that resonated with the target audience. -
Improved Navigation for User Experience
We redesigned the navigation system to make it more user-friendly, ensuring that prospective users could easily find the information they needed. -
Keyword Messaging & Planning
Our team conducted comprehensive keyword research and optimized the site for search to improve search engine visibility. -
Landing Page and Navigation Design
We designed and implemented a visually appealing and user-friendly landing page, incorporating new navigation features to enhance the overall user experience.
The Results
After one year, our strategies resulted in:
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Organic search
increase by42,5%offering Keona long-term sustainability -
Session duration
increase by104%through more engaging content -
Time On Page
increase by43,5%improving the likelihood
of conversions
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