Impendi Analytics Website Redesign Case Study
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Strategic sourcing execution firm, Impendi Analytics required a website redesign to attract more leads and potential recruits
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We designed an entirely new, strategically planned and fully optimized website and brand strategy
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The result: 81.09% increase in unique visitors shortly after launch
The Challenge
Messaging
Impendi Analytics provides an invaluable service of improving clients’ revenue by optimizing costs and expenditure.Impendi Analytics provides an invaluable service of improving clients’ revenue by optimizing costs and expenditure.
Unclear messaging, navigation and cluttered copy made it difficult for prospects to understand Impendi’s offering and unique value proposition.
Navigation
In addition, candidates interest in applying to join Impendi couldn’t find relevant career information and up-to-date job ads on their website. Low average time on site and low traffic pointed to poor user experience.
THE SOLUTION
fully optimized for usability, conversions and search engines. Some of our deliverables included:
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Premium Brand Solutions
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Digital Strategy
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Website Design & Development
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Sitewide Copywriting
The Results
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Page views
increase by114%resulting in a wider audience reach. -
A unique visitor
increase by81%improving Impendi Analytics’ revenue potential. -
A bounce rate
decrease of23%offering Impendi’s clients
more engaging content.
1000+ Completed Projects
optimized for traffic, engagement and conversion.
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