Growing New Users By 235% With eCommerce Best Practices
-
Arnold Jewelers, a family-owned jewelry business, wanted to modernize their website and provide a seamless experience for online shoppers.
-
We reorganized and redesigned their website to secure more leads and conversions.
-
The result: A 235% increase in new users, 418% boost in return users over 12 months and $500,000 in additional sales nationwide over nine months.
Arnold Jewelers
The Challenge
Diverse Inventory
From vintage and unique jewelry to custom pieces and, timeless watches, Arnold Jewelers needed a website structure that was organized and easy to navigate.
Unoptimized User Journeys
The old website had links going to third-party websites, creating a confusing experience for the user and directing visitors away from the online store.
Fighting Fraud
Due to the unique nature and cost of some of Arnold Jewelers’ items, certain products require a verification check before a user can purchase it online.
THE SOLUTION
guiding them to make a purchase.
-
Updated Website Architecture
Digital Silk reorganized the sitemap and menu to improve the architecture, or structure of the website, grouping categories and subcategories together in a way that users could easily navigate. -
Custom Web Design
Our custom web design relied on featuring large images of the jewelry, strong headers, and muted colors to showcase the stunning collections. -
eCommerce Best Practices
Our digital strategist created conversion funnels for the user that bring the website visitors through a seamless and satisfying journey, from “just browsing” to “just wow!”
The Results
-
Increased new users by235%representing 333,000 more potential customers.
-
Grew returning users by418%indicating higher brand loyalty.
-
Elevated engaged sessions per user by40.6%and increased average engagement time by 8.3%.
-
Produced additional nationwide sales of$500Kin just nine months, highlighting the e-store’s success.
1000+ Completed Projects
optimized for traffic, engagement and conversion.
Custom Website Design For Food & Beverage
We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.
The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.
A University Gets A Custom Website Design
Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.
We created an engaging, easy-to-use education website through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.
Custom Web Design For High-Tech eCommerce
By designing a unique look for a high-end electronics eCommerce store, we helped Bang & Olufsen become a leader in the tech sector.
Our digital solutions zeroed in on both UX and UI elements to get more people to notice your brand and get them to interact with it. They did this by having a one-of-a-kind design and a simple sales funnel.
A New Look For The eSports Platform
We created a custom eCommerce platform for G2 eSports to help the firm stay on top of the eSports market by using its community-based identity.
Our design and development team made it easier to shop and set up the community design in a way that would boost conversions and brand authority.
Insights Delivered To Your Inbox
"*" indicates required fields
Digitizing your Business Growth
Start a conversation with us
"*" indicates required fields