Unison Infrastructure Branding
Increasing Engagement By 147% Through Branding
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Unison Infrastructure struggled with identity and communication issues in the US and Europe.
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We created a detailed brand strategy, employer branding deck, and unified brand architecture with a distinct logo
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The result: We increased the engagement rate by 11.76% in 6 months
The Challenge
Unison faced several challenges with its branding:
Identity Ambiguity
Unison Infrastructure grappled with a lack of cohesive brand identity, impacting its recognition and differentiation in the competitive market.
Communication Gaps
The absence of a clear Employer Branding strategy led to difficulties in attracting and retaining top talent across US and European locations.
Brand Fragmentation
With multiple subsidiaries in Europe, each lacking a unified brand architecture, the overall brand message was diluted.
THE SOLUTION
Digital Silk delivered measurable results through digital branding and brand strategy solutions.
Some of our deliverables included:
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Comprehensive Brand Strategy
Crafted a strategic roadmap for Unison, aligning its brand identity with organizational goals and market positioning. -
Employer Branding Deck
Developed a compelling Employer Branding deck, showcasing Unison as an employer of choice and emphasizing its unique culture and values. -
Unified Brand Architecture
Established a cohesive Brand Architecture, ensuring consistency across the main website and all European subsidiaries. -
New & Updated Logo
Created a unique and memorable logo, reflecting Unison’s values and visually connecting the main brand with its subsidiaries.
The Results
In 6 months,
we delivered:
we delivered:
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An engagement rate
boost by11.76%increasing Unison’s brand visibility. -
We increased
engagement time by146.91%increasing Unison’s retention rates. -
We increased
session duration by26.29%enhancing Unison’s user experience.
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