Procom Services
Procom Services: A Scalable Website For Global Growth
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Procom Services needed a website that made its service lines easy to understand and accessible to international audiences, since the old site wasn’t clearly organized and lacked languages users needed.
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We designed and built a multilingual, conversion-focused platform with clearer service architecture, optimized user flows and stronger technical performance.
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After launch, the new experience drove higher engagement with a 12.45% rise in views per active user, 22.69% longer engagement time and 16.28% longer sessions.
Procom Services
The Challenge
Procom Services’ previous website lacked clarity and multilingual support,
making it difficult for users to understand its services and reducing global engagement.
making it difficult for users to understand its services and reducing global engagement.
Unclear Service Structure
Users struggled to distinguish between service categories and offerings, limiting understanding of Procom’s full capabilities and reducing conversions.
Limited Global Reach
Without multilingual support, international users couldn’t easily access or understand Procom’s services, restricting global visibility and engagement.
Outdated Architecture
An outdated CMS and limited analytics made it difficult to track performance or update content efficiently, slowing marketing responsiveness.
Lack Of Optimization
Slow page speeds and minimal SEO limited visibility in search and reduced overall site performance.
THE SOLUTION
We created a multilingual, conversion-focused digital platform designed to
simplify navigation, improve clarity and boost engagement through data-driven design.
simplify navigation, improve clarity and boost engagement through data-driven design.
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Simplified Service Architecture
Redesigned categorization clearly organized services and sub-services, helping users find relevant solutions quickly. -
Multilingual Experience
Full translation and localization opened the site to international audiences, improving accessibility and reach. -
Optimized User Flows
Streamlined navigation and optimized CTAs guided users toward key actions and increased conversions. -
Performance & SEO Enhancements
Technical updates improved load speed, metadata and keyword targeting to boost organic visibility. -
Scalable CMS Setup
A flexible CMS now enables the internal team to easily manage content, add new languages and support future campaigns.
The Results
Launched in August 2025, the new website delivered measurable engagement growth:
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Website engagement
up by12.45%as clearer navigation helped users explore more content -
Average engagement
time up by22.69%as optimized flows kept visitors active longer -
Session duration
up by16.28%with faster performance and a multilingual experience
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