Amplifying Brand Awareness & Member Engagement
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The International Cinema Lighting Society (ICLS) faced challenges with brand awareness, user experience (UX) and effectively communicating member benefits on their existing website.
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Digital Silk redesigned the ICLS website, focusing on creating modern aesthetics, effective conversion funnels and a platform for knowledge sharing.
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The result: Significantly improved user engagement, increased conversions and a robust platform for member interaction and knowledge exchange
The Challenge
Brand Awareness
ICLS needed to enhance its visibility and awareness as the only international organization representing the cinematic lighting community. The existing website did not effectively communicate the unique value or global reach of ICLS.
User Experience
The old website’s design and navigation were outdated, making it difficult for users to find information, engage with content, or understand the benefits of membership.
Conversion & Funding
ICLS aimed to increase conversions and attract funding by clearly showcasing membership benefits and the organization’s impact on the industry.
Knowledge Sharing
There was a need for a platform where members could comfortably share their expertise, experiences and ideas, fostering a supportive and knowledgeable community.
Clear Communication Of Benefits
The existing website did not clearly convey the dual benefits of being a member — what ICLS provides to its members and what members can contribute to the industry.
THE SOLUTION
Some of our deliverables included:
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Modern Website Redesign
We overhauled the ICLS website with a fresh, modern look and feel, improving the overall UX by making the site more visually appealing and easier to navigate. -
Effective Conversion Funnels
Digital Silk implemented clear and effective conversion funnels to guide visitors through the process of learning about, engaging with and joining ICLS. This included well-defined membership tiers and detailed benefits for each level. -
Educational Platform
The new website features a comprehensive video library and other educational resources, providing members with valuable content and opportunities for professional development. -
Platform For Knowledge Sharing
We developed a user-friendly platform where members can share their knowledge and expertise, fostering a sense of community and collaboration. -
Consistent Branding
Our team ensured that the website reflects ICLS’s status as the first and only international organization for the cinematic lighting industry, emphasizing its role in advocating for members’ rights and providing a unique industry voice.
The Results
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Returning users increased41,6%as engaging, high-quality UX boosted brand loyalty.
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New users increased21,1%representing an extension in ICLS’ wider brand awareness.
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Organic sessions increased59%through the growth of ICLS’ knowledge sharing platforms.
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