CASE STUDIES

IBM Scalable Microsite Design Case Study

IBM wanted to adopt localized marketing strategies by creating 200 new micro websites in Europe
We developed guidelines, processes and localized marketing strategies for each site
The result: 200+ new websites in 21 countries in 5 months

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The Challenge

Global IBM Locations struggled to adopt new industry-specific marketing communications effectively

Reaching New Markets Online

The company had to refresh the industry-specific marketing communications and launched a new platform for 19 Industries made of over 200 webpages that had to be localized in Europe.

Microsite Adoption

The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.

THE SOLUTION

Location-specific marketing initiatives aimed at streamlining the process
Digital Silk’s team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Over 12 digital strategists lead the project for each region in Europe–and those team members used their experience to build guides and share know-how to reduce delivery time.
Examples of industries they located in the global locations include:

Insurance
Retail Consumer Products
Telecommunications & Media Entertainment
Energy

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The Results

After 5 months of our partnership with IBM:

Coordinated stakeholders hit

100+

with the project led by 12 team members
Microsites launched counted

47

across 21 countries
Webpages localized were

200+

in 11 local languages

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Our Custom Web Design Portfolio

1000+ Completed Projects

Custom B2C, B2B and eCommerce solutions
optimized for traffic, engagement and conversion.

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We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.

The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.

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A University Gets A Custom Website Design

Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

We created an engaging, easy-to-use education website through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

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Custom Web Design For High-Tech eCommerce

By designing a unique look for a high-end electronics eCommerce store, we helped Bang & Olufsen become a leader in the tech sector.

Our digital solutions zeroed in on both UX and UI elements to get more people to notice your brand and get them to interact with it. They did this by having a one-of-a-kind design and a simple sales funnel.

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