Bringing The Passenger-Car Side Into The CSM Network
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CSM Companies had just launched a new parent website for its commercial truck network, but its passenger-car business had almost nothing online. CSM Automotive drew around 2 to 8 organic visits a month in 2025, and nothing tied its two Monroe, Wisconsin dealerships together.
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Digital Silk built on the system created for the parent site, bringing over its structure, voice and service pillars and adapting them for retail car buyers, so CSM Automotive reads as part of the same network from the first screen.
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The new site works as a brand hub, not an inventory site. It gathers Dearth CDJR and Dearth GMC, five vehicle brands and 75+ years of local history in one place, and sends every visitor to the right dealership.
The Challenge
Almost No Web Presence Of Its Own
CSM Automotive drew around 2 to 8 organic visits a month in 2025. For a business with two dealerships and five vehicle brands, it was close to invisible online.
Out Of Step With The Parent Brand
The new CSM Truck website set a clear standard for how CSM looks and speaks. The automotive side didn’t look or read like part of the same family, which weakened the group brand.
Two Dealerships With Nothing Connecting Them
Dearth CDJR and Dearth GMC sit a few doors apart on the same Monroe street, but online there was nothing linking them as one business. A car buyer had no single place to see everything CSM Automotive offers.
No Home For A 75-Year Story
The dealerships have served Monroe since 1948. That history is a real reason to buy locally, and there was nowhere to tell it.
Nowhere To Recruit
Without a site of its own, CSM Automotive had no place to show what working there is like or list open roles across both locations.
The Solution
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Built On The Parent Site’s System
We modeled the new site on the csmtruck.com system, carrying over its structure, layout and voice. A visitor moving between the truck and car sides now sees the same company. -
A Network Message For Car Buyers
The parent site presents CSM as a “Truck Solutions Network.” We adapted that idea into “One Network. Every Automotive Need.”, keeping the network message while speaking to retail drivers instead of fleets. -
The Same Four Service Pillars
New & Used Vehicles, Parts, Service & Maintenance, and Leasing & Financing appear as the four core offers, the same pillars the parent site uses for trucks. -
Supporting Sections In The Same Order
Heritage, careers and location cards follow the same order as on csmtruck.com. The heritage section tells the story from 1948 to today, the careers block shows perks and openings at both locations, and each dealership has its own card with address and phone number. -
A Brand Hub That Routes To The Right Dealership
Rather than duplicating inventory, the site sends visitors to the right place. Each service links directly to the matching page on the Dearth CDJR or Dearth GMC site, so a buyer looking for a Jeep or a GMC truck lands where that inventory lives. -
A WordPress Build With An SEO Foundation
We designed and developed the site on WordPress, with a light SEO setup that gives a business starting from almost no search presence a solid base to grow from.
The Results
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One CSM Networkwith the passenger-car side sharing the parent site’s structure, voice and service pillars
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2 Dealerships And 5 BrandsChrysler, Dodge, Jeep, Ram and GMC, brought together on one site for the first time
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4 Service Pillarseach routing buyers straight to the right dealership’s inventory, parts, service or financing
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A Home For 75+ Yearstelling the Monroe story from 1948, plus a careers section for both locations
1,000+ Completed Projects
CSM Companies: Ten Companies, One Website
CSM Companies grew into a commercial truck dealer network of 10 operating companies and 32 locations across six states, but its website had grown along with it without a plan, and paid campaigns had nowhere specific to land.
We folded the whole network into one eight-section sitemap, rebuilt every truck as a product with its own lead tools, and gave each branch a landing page with its own hours, services, trucks and routed contact form.
Every model, service and branch now has a page to point campaigns at, with lead capture built into all of it.
ANRKY Wheels: Navigation Built Around Configuration
Buyers of custom forged wheels don’t browse by product name. They think in construction, finish and fitment for a specific car, and ANRKY’s old site didn’t follow that logic.
We organized navigation around wheel configuration, built a gallery of thousands of real vehicle builds searchable by model, finish and setup, and placed “Request a Quote” and “Register a Product” prompts throughout the journey.
Since the May 27, 2026 launch, organic traffic has grown about 40%, and the number of keywords ranking in the top three has grown more than 15 times.
NASCAR: A Way In For First-Time Fans
NASCAR has been racing since 1948, and growing a fanbase that long-established means reaching people who’ve never watched a race. The brief was to raise the profile of Cup Series drivers with a younger, digitally native audience.
We built a quiz that matches each fan to the driver they’re most like. It sorts participants as new, casual or avid fans and serves each group its own questions, then shows their top four matches in a personal results “garage.”
36% of participants said they were first-time fans, and the quiz collected more than 80,000 email addresses.
AAMCO: Showing Franchise Costs Up Front
Franchise prospects want to know the investment before they talk to anyone, and AAMCO’s franchise site made that hard to find. A confusing structure brought in the wrong prospects, and six decades of heritage left the brand looking behind on technology.
We rebuilt the information architecture so franchise benefits and investment costs read as a short visual story, wrote every page around relevant keywords, and optimized the build for mobile and accessibility.
Shortly after launch, the form conversion rate rose 120.8% and views per session rose 12.1%.
Juise Mobility: Making The Case With Evidence
Every competitor in micromobility charging was claiming safety. Juise needed to prove why charging infrastructure matters, not just assert it.
We built the new site around third-party evidence, from UL Standards research on e-mobility fires to a lawsuit alleging $1.6M in battery-fire damage and a dorm fire at San Diego State, and repositioned Juise as the infrastructure for millions of privately owned devices with nowhere safe to charge.
Visitors now move into dedicated Micromobility Solutions, Fleet Solutions and Community Impact paths, each with calls to action matched to what they need next.
Digitizing Your Business Growth
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