Redesigning A Global Logistics Website From The Ground Up
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BCI Worldwide has spent 45 years as the installation and logistics partner behind FF&E for hospitality brands like Wynn, Marriott, MGM and Hilton, but its site didn’t reflect the scale of that track record.Â
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Digital Silk ran a full digital strategy and site-planning process before the web design, building a locations-first architecture and a portfolio built to tell each project’s story.Â
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Since launch, BCI’s site has expanded from 6 to 9 live location pages as the company entered new markets like Bangkok and the Philippines.Â
The Challenge
fixtures and equipment for major hotel, resort and casino brands.Â
A Dated, Hard-To-Update SiteÂ
The previous site had a dated layout, minimal imagery and was difficult for BCI’s team to update.
A Portfolio That Didn’t Reflect The Scope Of Their WorkÂ
The site didn’t showcase BCI’s project portfolio in a way that reflected the scale of its work across major hospitality brands.
No Clear Structure For A 9-Office Global FootprintÂ
With nine offices worldwide, the site had no structure built around location, expertise or completed work.
The Solution
a custom, brochure-style website could still build credibility and drive growth.Â
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A Locations-First ArchitectureÂ
We built a locations-first site structure with a dedicated page for each of BCI’s global offices. Each page can scale independently as BCI enters new markets. -
A Portfolio Built Around Project StoriesÂ
We built the portfolio to tell each project’s story instead of listing it as a line item, featuring work like The Londoner Cotai and The Cooper. -
One Positioning Line Across Every PageÂ
We anchored the site around a single line, “Where Precision Meets Excellence in FF&E,” tying every section back to one point of accountability across BCI’s global logistics work. -
A Stat-Driven Homepage And Service GridÂ
We opened the homepage with a stat-driven hero (45+ years, 2,000+ projects, 9 locations, 1.5M rooms installed), a six-service grid and a scrolling client logo wall featuring brands like Wynn, Marriott, MGM and Hilton. -
A Four-Step Process Built Around BCI’s BLMP PlatformÂ
We built a “How It Works” section that outlines BCI’s process in four steps, tied to BCI’s own BLMP platform. This gives prospective clients a clear view of how a project moves through BCI’s system from start to finish.Â
The Results
That structure has scaled with the business: the site has grown from 6 to 9 live location pages as BCI entered new markets like Bangkok and the Philippines.
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9 Live Location PagesUp from 6 at launch, covering new markets like Bangkok and the Philippines
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A Locations-First ArchitectureEach office gets its own dedicated, scalable page
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A Portfolio Built On Project StoriesFeaturing work like The Londoner Cotai and The Cooper
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One Positioning Line Across Every Page“Where Precision Meets Excellence in FF&E,” tying every section to one point of accountability
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RM Interiors runs 15 flooring locations across 13 states, but its site told a much smaller story, with visitors leaving in under a minute.
We ran a strategy phase to define the audience, then rebuilt the architecture around how property managers and builders search, adding a flooring calculator, dedicated location pages and mega menu navigation.
One clear funnel now carries visitors from homepage to quote request.
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We reorganized the product architecture, built clearer content pathways for technical users and laid stronger SEO foundations on a scalable CMS.
Within weeks of launch active users rose 132% and returning users 70.1%.
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We led with a strategy across revenue, brand awareness, credibility and loyalty, then a video-led experience uniting accommodations, dining, spa and events into one booking journey.
The luxury of the resort now comes through from the first screen.
Pak-Tec – Packaging automation, presented for modern buyers
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We ran a full-scope redesign, from site planning and UX strategy to design and development, with clear product navigation and a conversion-focused experience on a scalable WordPress platform.
Average engagement time per user rose 22.6% after launch.
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