Phoenix Branding Agency

SAB knew where they wanted to be and they just needed help getting the positioning right.

We dug into their industry, studied the audience and picked apart the competition until a clear direction emerged. We created a unique value proposition and messaging that didn’t blend in with everyone else.

From there, we designed campaign-style visuals that respected the existing brand guide but pushed things forward with bolder imagery, a fresher tone and creative that was built to grab attention.

BIWIN had a strong corporate brand, but their consumer side needed its own identity. We built a brand strategy from the ground up, rooted in what their target audience responds to.

We mapped out a brand architecture that kept things consistent across every consumer touchpoint while staying clearly separate from the corporate side. The product names we developed for their storage lines were chosen to connect with users and speak to what buyers want.

On the design front, we created a logo that carries the premium feel BIWIN’s products deserve. And we put together a full brand book, with visual identity, messaging guidelines, tone of voice and usage rules so the brand stays cohesive no matter who’s working with it.

This beachfront condo-hotel needed a name and an identity that matched the experience of being there. We came up with Lyfe Resort & Residences, a name that naturally captures the energy of coastal living.

The strategy centered on the qualities that made Lyfe different, such as the family-friendly feel, the privacy and the unusual condo-hotel setup.

We designed a logo that hits the right notes. It looks modern and upscale but still warm and delivered a brand book that nails down the visual identity, voice and usage guidelines for the long haul.

KPI Solutions had outgrown its name.

The brand no longer reflected where the company was headed, so we helped them start fresh.

We renamed the company OPTO, designed a new logo and built out a mood board showing how the updated visual identity could work across different formats and applications.

Absolute Dogs had a dog training platform that needed serious rethinking.
We designed a fully custom Shopify site with fresh messaging, rebuilt conversion funnels and a reworked product and collection structure.

It paid off. New users went up 5.9%, organic search sessions climbed 32.4% and add-to-cart actions shot up 77.88%.

Auto Parts needed a brand that said what they’re about, and that is efficiency and reliability.

We gave them a clean, distinctive identity and then made sure it showed up everywhere.

That included wall graphics, employee uniforms, van wraps and stationery. Every branded asset was designed to reinforce the same message, no matter where someone encountered the brand.

Jeneil Biotechnology does pioneering work in fermentation technologies and natural flavors, but their brand wasn’t keeping pace, especially online and at trade events.

We worked alongside their team to develop a custom brand strategy, refine the messaging and produce branded content that told a consistent story.

Then we delivered visual guidelines, imagery and design elements that carried across their website, brochures, internal documents and trade show booths. That allowed the brand to have one voice everywhere it matters.

Capixa was a startup in small-business funding and a new company with no brand or name recognition. Our job was to build everything from scratch.

We developed the name, designed a custom logo and created graphics that gave the brand a personality.

The team behind it, which included strategists, designers and content marketers all worked toward creating a lending brand that feels approachable and straightforward, the kind of company a small business owner would trust with their funding.