Branding Agency for NYC Businesses

Look at work in your industry or at your stage, and ask the agency to walk you through its process, not only its portfolio.

A good partner can explain how strategy leads to the design choices, who will work on your project, and how results will be measured.

Also check that they can handle what comes after the logo, like your website and marketing materials.

It depends on scope. A standalone logo sits at the lower end. A full project covering strategy, naming, visual identity and a brand book costs a good deal more.

After a short discovery call, we send a quote for your specific project.

Most full brand identity projects take around two to four months, from discovery through the final brand book.

A logo on its own or a light refresh can be done faster. Timelines mostly depend on how many deliverables you need and how quickly feedback comes back from your side.

We share work in Figma throughout, so reviews don’t stall the schedule.

A complete package typically includes brand discovery and research, a positioning and messaging strategy, a logo with variations for different uses, a color palette and typography, and a brand book that explains how to use everything.

Depending on your needs, it can also cover naming, packaging design and sample website copy. If you only need part of this, we can scope it down.

No. We work with brands in New York and across the U.S. Discovery sessions and reviews happen over video calls, and we share designs in Figma, so you can give feedback from anywhere.

It can be if it’s rushed or done only for looks. The main risks are confusing existing customers and losing the recognition you’ve already built.

We reduce that risk by starting with research, keeping what already works about your brand, and planning the rollout so every touchpoint changes together. Sometimes a refresh is enough and a full rebrand isn’t needed, and we’ll tell you if that’s the case.