Chicago Branding Services

Explore some of our most sought-after services as a branding agency in Chicago, including branding and rebranding solutions.

Brand Strategy

Our brand strategy agency in Chicago creates custom strategies to capture your audience’s attention and help you become a household name in your industry.

We focus on crafting compelling narratives and visual elements that align with your core values and business goals to drive growth and customer loyalty.

Logo Design & Style Guide

Our branding agency in Chicago will meticulously research your business to craft a logo that captures your essence and your audience’s attention.

Then we will provide a style guide to act as a go-to resource for the proper use of your logo and supporting visual elements.

Explore logo design services.

Brand Naming

After your logo, your business name is the first association your target audience will connect to your business. It helps you gain a competitive advantage, foster trust and drive recognition.

Our branding agency in Chicago starts with a discovery call to learn about your business and then research and brainstorm until we land on a name that captures who you are.

Brand Package Designs

Our brand design team transforms a brand’s essence into compelling packaging, tailored specifically for your product and target market.

Our branding agency in Chicago follows an interactive and collaborative process, using your vision and feedback to make sure the final packaging design aligns with your objectives.

Explore packaging design services.

Professional Rebranding Services

Leveraging extensive branding experience across industries, our branding agency in Chicago can help you determine whether your brand needs a light touch-up or a complete makeover.

Explore rebranding services.

More Services in Chicago

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our clients

Brands We’ve Helped Define

Our Chicago branding experts reinvent businesses across industries.
IBM's logo
IBM
Northwestern University's logo
Northwestern University
Paul Stuart's logo
Paul Stuart
Rollink's logo
Rollink
Spar & Bernstein's logo
Spar & Bernstein
ZipTie transparent logo
ZipTie
Babies R Us logo
Babies R Us
Xerox's logo
Xerox
Absolute Dogs logo and brand identity showcase for pet training platform
Absolute Dogs
Mitsui Plastics's logo
Mitsui Plastics
Puma Energy's Logo
Puma Energy
Enchant Christmas's logo
Enchant Christmas
Grenco Science's logo
Grenco Science
OUR WORK

Our Chicago Branding Work

Our agency reimagines digital experiences, one brand at a time, no matter who they are.

Northwestern Medill – Repositioning A Legacy Journalism School

Five audiences, from undergraduate applicants to executive education learners, were hearing the same generic message from this Evanston journalism and marketing school.

We benchmarked Medill against UNC, Berkeley, Columbia, USC, NYU and CUNY, then built a school-wide value proposition anchored on its alumni network, real-world experience and career outcomes.

That positioning carried into an elevated visual identity and program-specific messaging, with 104 years of legacy and 18,000 alumni placed front and center.

I have been impressed with their expertise. I am excited about our new brand and project thanks to this team.

Our Chicago Branding Process

See how our team builds authentic brands that engage their target audiences.
  • 01
    Brand Discovery

    Our branding agency in Chicago kicks things off with a discovery call to learn more about your project. After that, our experts:

    • Learn more about your brand and business
    • Do research on your industry and competitors
    • Figure out how big your project is
  • 02
    Brand Strategy

    Next, we come up with a unique plan to help your brand grow while keeping your business goals in mind. At this point, our branding agency in Chicago:

    • Plans how to get your name out there
    • Find the best way to position you in the market
    • Create messaging to get people invested in your brand
  • 03
    Brand Logo & Visual Identity

    Our award-winning branding agency in Chicago will create a logo that shows off your brand’s visual identity, key values and mission. When we reach this point, we:

    • Make a logo that is unique to your business
    • Add visual elements that support your identity
    • Share our designs so you can give us your thoughts
  • 04
    Brand Book & Style Guide

    Keeping the same brand image on all platforms is the key to getting people to remember and recognize your company. To help you do this, our branding agency in Chicago:

    • Makes an in-depth brand style guide
    • Defines how you use your brand elements
    • Offers a single, cross-platform plan

Ready For A Brand That Stands Out?

Tell us about your project and we will put together a proposal tailored to your goals.

It was great team work (dedication and determination). Visual identity created by Digital Silk helped in enhancing our brand retention and recognition.

our industries

Branding For Every Industry

From healthcare and construction to hospitality and eCommerce, each identity is built around the market it competes in.

A collage of brand books and promotional materials
Caregiver pushing an elderly man in a wheelchair along a paved path in a sunny park.

Healthcare Branding

Grow your healthcare brand and communicate compassion, expertise and a commitment to wellness.

Construction Branding

Communicate your commitment to innovation and the ability to bring architectural visions to life with our construction branding service.

eCommerce Branding

Showcase your products and offer your online shoppers a seamless and memorable experience through our eCommerce branding.

Restaurant Branding

Blend ambiance, customer service and your brand to craft a flavorful brand story that will have your customers asking for seconds.

Hotel Branding

Attract more guests and encourage repeat stays with our branding service geared to make you stand out from the hospitality crowd.
Find Answers

Chicago Branding FAQs

What does a branding agency in Chicago do?

A branding agency provides solutions for each stage of your branding strategy. Common deliverables include: brand naming, logo design, brand architecture, brand book and style guide and brand activation and management.

Does branding really work?

Yes. By creating, developing and maintaining your brand’s strategy, visual identity and messaging, hiring a branding agency in Chicago will successfully boost your business’ brand recognition, brand awareness and brand loyalty.

Why hire a branding agency in Chicago?

Working with a branding agency in Chicago will open your access to effective brand strategies and brand design solutions.
Acting with a strong knowledge of the city’s market, an agency can also provide localized expertise to boost brand loyalty and create a deeper connection to your target audience.

How much do branding services cost in Chicago?

A branding agency in Chicago could charge anywhere from $5,000 to $25,000 and up, depending on the services you require and the partner you choose.
While a full-service set of branding solutions can reach $25,000, if you require just one aspect like a custom logo design, you can expect prices to start at $5,000.

How do I find the right branding agency in Chicago?

Finding the right brand agency for your business starts with inward reflection. Begin by determining your requirements, analyzing your current brand’s pain points and shortcomings, as well as where you want your branding to take you. Then, conduct initial research by searching Google directories and creating a shortlist of agencies that fit your project requirements, size and deliverables. Finally, spread the word by contacting potential agencies, either by submitting or individually sending a branding RFP that outlines your project guidelines and parameters.

Does a brand name need to be registered?

No, it’s not essential. But any branding agency in Chicago will tell you that doing so allows you to build credibility and increase your brand equity and value.
It’s worth noting that brand name registrations, or trademarks, are territorial.

They only apply in the region where registered, with different types of trademarks providing various levels of coverage.

Who owns the brand assets once the project is done?

You do. Once the project is paid in full, the final approved logo, brand guidelines, design files and content deliverables are transferred to your team.
Third-party elements such as licensed fonts keep their own licenses, and everything we created for you stays yours to use without being locked in.

What do you need from us to start the brand strategy?

A conversation about where the business is heading, who your best customers are and what’s holding the current brand back is enough to begin.
Any existing research, sales data or brand materials speed things up. Without them, our strategists study your market and competitors directly during discovery.

What happens if the first design direction doesn’t feel right?

It happens on a small percentage of projects, and we don’t defend the work for its own sake. We go back to the brief with you, find where the direction missed and adjust it.
Projects run smoothest when concerns are raised early, so we encourage honest feedback at every review.

Which industries do you create brands for?

Our clients range from SaaS platforms and manufacturers to healthcare providers, franchises, retailers and food and beverage brands.
The process carries across sectors, and the strategists on your project research your specific market before any creative work begins.

Are there projects you turn down?

Yes. Anything illegal, deceptive or dependent on misleading customers is off the table.
If a budget or timeline can’t realistically deliver a better brand, we’ll say so at the start and point you to options that fit.

Digital Silk’s design team showcased an exceptional ability to understand and translate my vision into stunning visuals. They carefully listened to my ideas and preferences, offering insightful suggestions along the way.

Our Experts Have Won Industry Awards
Recognized Branding Agency In Chicago
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